Director Joe Saltzman of the USC Annenberg
School for Communication & Journalism
Heads the Image of the Journalist in Popular Culture (IJPC) Project
of the Norman Lear Center 

Associate Director Matthew C. Ehrlich, Professor of Journalism at the University of Illlinois at Urbana-Champaign is a co-founding editor of The IJPC Journal and editor of the IJPC Student Research Papers.

Associate Director Richard R. Ness, Associate Professor of Journalism at Western Illinois University is the Chief Film Consultant-Researcher for the Image of the Journalist in Popular Culture (IJPC)Project.

Senior Research Associate Liz Mitchell, USC Annenberg 


Joe Saltzman, the director of the Image of the Journalist in Popular Culture (IJPC) and the author of Frank Capra and the Image of the Journalist in American Film, is an award-winning journalist and professor of journalism at the Annenberg School for Communication & Journalism at the University of Southern California.

He received his B.A. in journalism from the University of Southern California and his M.S. from the Columbia University Graduate School of Journalism. After working for several years as a newspaper reporter and editor, Saltzman joined CBS television in Los Angeles in 1964 and for the next ten years produced documentaries, news magazine shows, and daily news shows, winning more than fifty awards, including the Columbia University-duPont broadcast journalism award (the broadcasting equivalent of the Pulitzer Prize), four Emmys, four Golden Mikes, two Edward R. Murrow Awards, a Silver Gavel, and one of the first NAACP Image Awards.

He was among the first broadcast documentarians to produce, write, and report on important social issues, including Black on Black, a ninety-minute program with no written narration on what it is like to be black in urban American 1967; The Junior High School, a two-hour program on education in America in 1971; Rape, a 30-minute 1972 program on the crime,which resulted in changes in California law;  and Why Me? a one-hour program on breast cancer in 1974 that resulted in thousands of lives being saved and advocated changes in the treatment of breast cancer in America. DVDs of the Saltzman documentaries are now available.

In 1974, Saltzman created the broadcasting sequence in the USC School of Journalism. During his tenure at USC, Saltzman, who has won three teaching awards, was associate dean of USC Annenberg for five years, and has remained an active journalist who has produced medical documentaries, functioned as a senior producer for Feeling Fine Productions and as a senior investigative producer for Entertainment Tonight, and wrote articles, reviews, columns, and opinion pieces for numerous magazines and newspapers.

He has been researching the image of the journalist in popular culture for twenty years and is considered an expert in the field. His IJPC database and this web site are considered the world-wide resources on the subject. Saltzman is co-founding editor of the peer-review The IJPC Journal and creator of the IJPC Web Site and the IJPC Database.

Saltzman, who was awarded the 2005 Journalism Alumni Award from the Columbia University Graduate School of Journalism, the Alumni Association’s highest alumni honor, was named the 2010 national Journalism & Mass Communication Teacher of the Year by the Scripps Howard Foundation. The Scripps Howard Foundation’s National Journalism Awards are considered among the most prestigious awards in American journalism. He received a $10,000 cash prize and The Charles E. Scripps Award at the keynote session during the Association for Education in Journalism and Mass Communication convention in St. Louis in August 2010. He also was recognized at the Scripps Howard Foundation's National Journalism Awards dinner in Cincinnati in May. 2010. For the presentation introduction, click here.

For a conversation with Saltzman conducted by Norman Corwin, click here.

For Henry Jenkins' three-part interview with Saltzman, click below:
June 28, 2010 (Part One)
June 29, 2010 (Part Two)
July 2, 2010 (Part Three)

IJPC Database Goes Online