
Joe Saltzman, the director of
the Image of the Journalist in Popular Culture (IJPC) and the
author of Frank Capra and the Image of the Journalist in
American Film, is an award-winning journalist and professor
of journalism at the Annenberg School for Communication at the
University of Southern California.
He received his B.A. in journalism from
the University of Southern California and his M.S. from the
Columbia University Graduate School of Journalism. After working
for several years as a newspaper reporter and editor, Saltzman
joined CBS television in Los Angeles in 1964 and for the next
ten years produced documentaries,
news magazine shows, and daily news shows, winning more than
fifty awards, including the Columbia University-duPont broadcast
journalism award (the broadcasting equivalent of the Pulitzer
Prize), four Emmys, four Golden Mikes, two Edward R. Murrow
Awards, a Silver Gavel, and one of the first NAACP Image Awards.
He was among the first broadcast documentarians to produce,
write, and report on important social issues, including Black
on Black, a ninety-minute program with no written narration
on what it is like to be black in urban America in 1967; Rape,
a 30-minute 1970 program on the crime, which resulted in changes
in California law; The Junior High School, a two-hour
program on education in America in 1970; and Why Me?
a one-hour program on breast cancer in 1974 that resulted
in thousands of lives being saved and advocated changes in
the treatment of breast cancer in America. DVD
and tape copies of the Saltzman documentaries are now available.
In 1974, Saltzman created the broadcasting sequence in the
USC School of Journalism. During his tenure at USC, Saltzman,
who has won three teaching awards, was associate dean of USC
Annenberg for five years, and has remained an active journalist
who has produced medical documentaries, functioned as a senior
investigative producer for Entertainment Tonight, and
wrote articles, reviews, columns, and opinion pieces for numerous
magazines and newspapers. He has been researching the image
of the journalist in popular culture for fifteen years and
is considered an expert in the field. Saltzman was awarded
the 2005 Journalism Alumni Award from the Columbia University
Graduate School of Journalism, the Alumni Association’s
highest alumni honor.

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